Not a big fan of meat? Want to join the plant-based movement but not sure what to do? Look no further. Here's an explainer for Naturli's new pea-based meat substitute done together with the great folks at Uncle Grey.
My role - Animation, Illustration & Storyboard
Creative Direction — Lars Dyhr
Art Direction — Mads Alexander Nielsen
Copywriter — Magnus Breum
Animation — Mathias Nielsen